Web design York specialising in Drupal & Magento

The beauty of a quality Content Management System (CMS) lies in its ability to arm our customers with the power to support the creation, management, distribution and publishing of the site throughout the complete lifecycle of the pages.

The CMS is, as the name suggests, the management system behind the website. This can be as collaborative as our customers require, allowing for a small or large number of people to contribute to the content of the site with the help and support of the Explosive Designs team.

The benefits are wide ranging with customer feedback explaining that their CMS system has helped drive sales, increase user satisfaction and improve all round communications to their customers.

Unlike many of our competitors who rely on their own Content Management System, Explosive Design’s utilises a Drupal platform, the world’s leading open source Content Management System. This allows greater flexibility and security whilst automatically updating the software on a regular basis. Click here to read about the benefits of a Drupal platform.

Unless you have been in hiding for the last five years you are sure to have heard the term blog or blogger.

Blogs are increasingly being used by individuals or businesses to communicate to the online world through a web space. Blogs can be anything you want them to be ranging from a friend’s diary account of their personal travels to an experienced technological journalist discussing the latest gizmos and gadgets we can look forward to over the next decade.

In basic terms a web hosting service is the renting of a web space which allows individuals and organisations to make their own website accessible online.  To put a website on the internet you need a domain name, a website and a web host account. People choose web hosts dependent on factors such as reliability, cost, uptime and ease-of-use.

At Explosive Designs our hosting package is one of the cheapest and ticks all the boxes above. We even offer six months free which could either be inclusive of a web design package or would like your existing site hosting.

A brand can mean everything to a business. Whilst simply a name a company chooses for identification purposes, businesses now understand the importance of brand value and the link between this and business success.

Brand strategy is taken extremely serious by businesses that try to understand and continuously improve the emotional relationship and perception a customer feels towards a company.

There are lots of factors that control brand value but online presence is a critical factor.

Over the last decade the UK population has increasingly become more confident and savvy about purchasing goods and services over the internet. In fact it is estimated that online retail sales jumped 21% in 2009 versus 2008 figures.

Ecommerce is quite simply the ability to buy or sell products and services electronically. Whether it be through a website or an alternative electronic network, the process of transferring funds, managing inventory or a company’s supply chain electronically has become increasingly sophisticated and secure.

At Explosive Designs we offer two types of ecommerce solution dependant on your business requirements.

The promotion and positioning of a website on search engines like Google, Yahoo and Microsoft’s Bing should never be understated. The earlier a site appears on the search results list, the chances are, the more visitors it will receive.

When you hear the term Search Engine Optimisation (SEO) think about typing in a search word into your preferred search engine and observing what is displayed. SEO can look into the mechanics behind this process to discover what people will ultimately search for when they are looking for a product or service that you provide.
Anybody who guarantees a Google number one positioning is leading you on. At Explosive Designs we are honest and transparent about how effective our SEO tactics will be on your online listing on search engines. What we can guarantee is a continuous increase performance resulting in increase business.

Bespoke websites are an essential factor in the success of your website. As well as aesthetically representing your brand through the web design, a website is an essential means of communicating your business to the appropriate target audience. It is therefore essential that your website is tailored to the specific design requirements of your brand whilst targeting the correct audience for your products and services.

Remember, your website should be an integrated part of your business strategy. It is a representation of your company’s offering. So think about what you would like potential customers to see when they are searching for a product or service that you provide.

When you hear the term Email Marketing the word SPAM may spring to mind. Email Marketing has become much more than bulk emailing it is now the means of communicating effectively to your customers and tailoring messages to suit specific audiences. This helps companies to not only obtain new business but also ensure current customers are well informed and satisfied.

Explosive Designs utiiises the world’s leading email marketing agency that also work with the likes of Nike and Adidas. As well as the supply of full reports on the effectiveness of a specific email marketing campaign, their techniques guarantee no SPAM and no bouncebacks.